Create a Professional LinkedIn Page in a Few Steps
What Exactly Is a Company Page on LinkedIn?
The Benefits of Creating a LinkedIn Company Page
A company page on LinkedIn is a dedicated page for an organization, whether it’s a business, school, association, or any other institution. The primary goal of this page is to share information about the organization’s activities, such as company updates, products and services, recruitment, and more. Using a company page on LinkedIn offers several benefits for brands, including:
- Facilitating communication with the target audience.
- Improving visibility and strengthening brand awareness.
- Encouraging community engagement with the brand.
- Driving visitors to the company’s website.
Types of Company Pages Available on LinkedIn
LinkedIn offers three distinct types of pages on its professional social network:
- Company Pages: Suitable for businesses of any size, from small enterprises to large corporations.
- Showcase Pages: Designed for specific activities, brands, or subsidiaries. These pages are always linked to a parent company page.
- Educational Institution Pages: Reserved for schools and universities.
Unlike other types of pages, educational institution pages feature an "Alumni" tab to facilitate networking.
How to Create a Company Page on LinkedIn
To create a LinkedIn company page, you can use a computer or a smartphone (iOS only). However, certain conditions must be met:
- You must be an administrator.
- You need to have a personal LinkedIn account that’s at least seven days old.
- You should have some connections and an intermediate-level profile.
Steps to Create a LinkedIn Company Page on a Computer:
- Click on the “For Business” icon (represented by nine squares) in the top-right menu.
- Select “Create a Company Page+”.
- Choose the type of page you want to create: Company, Showcase Page, or Educational Institution.
- Enter details about your organization, such as its name, LinkedIn URL, associated website, industry, size, and type. While optional, it’s highly recommended to upload a logo and provide a tagline.
- Click “Create Page.”
Steps to Create a LinkedIn Company Page on Mobile:
- Visit an existing LinkedIn page.
- Click the round icon with three dots located next to the page’s call-to-action (CTA) buttons.
- Select “Create a LinkedIn Page” and choose between Company or Educational Institution (creating a Showcase Page on mobile is not currently supported).
- Enter details about your organization, such as the name, LinkedIn URL, website, industry, size, and type.
- Click “Create.”
Best Practices for Launching Your LinkedIn Company Page Effectively
To create a successful LinkedIn company page, it’s important to provide as much information as possible. This boosts your credibility and increases your visibility. Be sure to select a consistent public URL for your page to improve search engine optimization (SEO).
Attracting Your First Followers
Once your page is live, start by gaining your first followers. Promote the page internally and encourage your community to interact with it. The more followers you attract, the more visible your page becomes.
Managing and Growing Your Page
- Post Regularly: Share relevant content one to two times per day. This can include updates about your organization, industry news, job postings, or other key information.
- Delegate Admin Roles: Assign admin rights to multiple users to manage the page effectively.
Creating High-Quality Content
Provide valuable, high-quality content to enhance your credibility and establish yourself as an influential player in your community. Use eye-catching visuals and include prompts for comments to foster engagement.
Boost Visibility with LinkedIn Ads
LinkedIn offers sponsored campaigns through LinkedIn Ads to promote your content, enhance brand awareness, and attract new followers. It’s important to follow a well-planned marketing strategy and avoid overwhelming your audience with excessive content. Quality over quantity is essential. By adhering to these strategies, you can effectively launch and grow your LinkedIn company page, ensuring it becomes a valuable asset for connecting with your audience and achieving your business goals. Looking to collaborate with professionals to boost your LinkedIn page? Contact our communincation agency. We would be delighted to assist you in developing your presence on social media.
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