At the genesis of the project, there is AMI's SEO content to be written. To do this, we have analyzed all the activities of the association in order to highlight them on the site. Apart from writing content, we centralized AMI's associative news, which was present on a multitude of sites external to the association. Subsequently, we set about developing a coherent sales platform for second-hand products.

Associations regularly need support in setting up communication methods. The AMI project is the result of internal reflections on social reintegration. A solution had to be found to make social reintegration more accessible and facilitate access to second-hand products. With the emergence of the AMI website, their activities have been more highlighted. The online store meets a need that could not be satisfied otherwise given the current demand. Today AMI can meet new challenges by relying on a stable base.