In the beginning, there was blue and yellow. Such was the wish of Denis and Michèle who wanted to use these colors referring to confidence and communication on the one hand and to dynamism, energy and performance on the other. This decision was the beginning of the creation of the visual identity of DML.

We gave free rein to the creativity of our collaborators so that together we imagine a striking and recognizable logo between 1000. Consequently, our teams of graphic designers have repeatedly exchanged with Denis and Michèle in order to compose a logo in accordance with the vision of the DML project.

nce the logo and graphic charter had been defined, we continued to establish the consistency of DML's visual identity by creating a business card model for Denis and Michèle and adapting the brand image to mockups. We were then able to start digitizing the DML project with the creation of a website as well as a Facebook and LinkedI page using the freshly selected graphic charter. It is during the development of the website that our reflection on the UI and UX Design comes into play to offer a fluid and complete experience to the users of the site.

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n order to ensure the sustainability of the DML project, we have implemented a CRM tool to optimize the management of the company. So that Denis and Michèle are heading in the right direction, we have organized training sessions dedicated to the use of this new customer relationship management tool. DML can now count on a coherent brand identity, experience in the field of delivery and seasoned drivers to meet the challenges that will come their way. It was a real pleasure to carry out Denis and Michèle's DML project, a perfect collaboration between logistics and digital.