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Les Patachons

Marketing & Communication
For the Patachons, coconut is not organic and neither is shea! For this brand of cosmetics made in France and made in Lorraine, we had to propose to create an experience worthy of its frankness on the web.

A totally personalized website associated with a product shooting allows them to work on one of their two distribution channels.

Its brand image was created around the made in France, benevolence and traditional values of the territory. As a guarantee of relevance in terms of communication, we set up an effective branding that can be adapted as desired.

Commercial strategy, brand discourse, refinement and advertising, all these elements have been adapted to the company's positioning. These elements allow the company to support its second distribution channel, physical sales.

An adapted method of content creation for the web and its supports was also brought. The company, of small size, allows itself to operate like the largest companies in its sector.

To perfect its operation, an automated management of its clientele has been associated with the website, the accounting and the various digital sales channels. It is thus possible to supervise all of its operations from a simple and efficient online dashboard.
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