AMI: Association promoting professional and social integration
AMI, an association mainly dedicated to social reintegration and the promotion of the Vosges region since 1985.
The AMI association sells second-hand products, including clothing and household appliances. In recent years, the demand for second-hand products has increased considerably. Indeed, ecological awareness has evolved and the general public increasingly wants to buy second-hand products. It is in this context that AMI chose to contact us to develop a site allowing the presentation of their services and the sale of their products.
To define the structure of the website, we organized a meeting with the AMI association. The objective was to gather input from each member of the association to develop a website that meets everyone's expectations. The association agreed to create a site that would serve both as a showcase for their activities and as an online store dedicated to second-hand items. We began by drafting the association’s SEO content. To do this, we analyzed all of its activities to effectively highlight them on the site. In addition to content writing, we centralized the news related to the AMI association, which had previously been scattered across multiple external websites. Subsequently, we worked on developing a suitable and cohesive sales platform for second-hand products.
The associative environment regularly needs support regarding the implementation of communication methods. The AMI project is the result of internal reflections concerning social reintegration. It was necessary to find a solution to make social reintegration more accessible and facilitate access to second-hand products. With the emergence of the AMI website, their activities have been more highlighted. The online store meets a need that could not be satisfied otherwise in view of the current demand. Today AMI can take on new challenges by relying on a stable base.
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