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Assistance with presence at trade shows

Trade shows are golden opportunities for any company wishing to make itself known. At first glance, do you want to expand your network or launch new products? Then trade shows are one of the strongholds for you! And that’s good, IDNET can support you directly on site. We optimize your presence in this type of event. Indeed, our expertise ensures you better visibility as well as good interaction with the public. Enough to find your future customers and partners.

At the time, Bill Gates brought wrestler “The Rock” on stage to promote Microsoft’s very first console, the XBOX. We don't promise you an effect of this magnitude, but we have the means to put you forward!

Communication at the trade show

First, participating in a trade show requires an effective communication strategy. Furthermore, IDNET is responsible for designing and implementing direct communication that captures the attention and engages your visitors.

Real-time communications strategy

Second, we develop a real-time communications strategy. This includes hosting your stand, broadcasting live content on social media and interacting with visitors. Our goal is to create interest around your stand. In short, we seek to ensure that your experience in the professional salon of your choice is as profitable as possible.

Instant communication media

Thirdly, our graphic designer can create different communication supports for you. As for our editor, he will be able to write texts promoting your stand. The combination of our talents means that we create communication materials such as flyers, personalized business cards and brochures. This type of media can be distributed directly during the show. We ensure that your materials are attractive and accurately reflect the image of your company.

The work of the graphic designer and the editor is like two distinct flavors which, when combined, give a better taste to your communication. Rémy from the film “Ratatouille” must 100% validate our analogy, he who likes to mix flavors.

Stand installation and layout

Setting up an attractive and functional stand is essential to maximizing your impact at a trade show. IDNET supports you from A to Z in this process. We highlight your graphic charter so that you can stand out from the competition.

Stand design for a trade show

IDNET can revamp your entire stand. Every detail will be thought of to reflect your graphic charter and attract attention. The objective is to facilitate exchanges with your visitors. We take care of the design of your stand, taking into account your needs while respecting the values ​​you wish to convey.

Your stand must be recognizable, you must stand out from the competition. Not easy, but there are solutions! Look, Peter Parker managed to create an iconic costume for Spider-Man.

Animation and interaction during the trade show

A dynamic and lively stand is a stand that attracts. IDNET offers animation solutions to make your space more attractive and interactive.

Activities and workshops

We organize events and workshops related to your activity during the trade show. Whether it’s product demonstrations or hands-on workshops. We find innovative ways to captivate your audience and actively engage them.

Interaction management

Our team ensures that each visitor is welcomed and informed in a personalized way. We train your employees so that they are comfortable and effective in interacting with the public.

Speaking in public and more generally with strangers is not always easy. Agent Juddy Hops from the animated film “Zootopia” has already paid the price. To avoid this, we train your employees.

Post-exhibition monitoring and analysis

After the show, it is crucial to analyze the impact of your participation. IDNET also supports you in this step to maximize your return on investment.

Data collection and analysis

We help collect and analyze data collected during the trade show. Whether it's leads, feedback or attendance statistics. We transform this information so that your future commercial actions are even more impactful.

Assessment and recommendations

Finally, we carry out a complete assessment of your participation in the show, identifying the strong points and areas for improvement. On this basis, we provide you with recommendations to optimize your future participation in similar events.

It is essential to take stock and take a step back from what happened. Understand what worked and what failed. The main thing is to listen to yourself unlike Elen Ripley who has difficulty making herself heard in this interview with the leaders of Weyland-Yutani.

The advantage of a professional salon

Participating in a trade show is a fantastic opportunity for growth and visibility for your business. With the support of IDNET, you benefit from an attractive stand, impactful communication and effective interaction with your visitors. Trust our expertise to make your presence at trade shows a real success. Contact us today! We would be delighted to discuss with you to help you shine at your future trade shows.

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