SEO writing is essential for SEO to work properly. The goal of all websites is to appear in the first search results. How to succeed in rising to the top thanks to your SEO? Part of the answer lies in writing. Indeed, writing text is a very important point on which you must focus to have good SEO.

While Google makes its algorithm more complex year after year in order to highlight ever more relevant content, new tools have appeared. Chat GPT and other AI are now part of our daily lives. But do these tools, which are there to make our work easier, really help to rank correctly on Google? Well unfortunately Google's algorithms detect the writing done by AI and penalize it. It is therefore always relevant to write your texts. It is for this reason that we will determine the ways to optimize SEO writing to improve its SEO.

This poor WALL-E robot clearly illustrates the sadness of AI users wishing to do SEO. Google penalizes them and they are at the bottom of the search engine results.

Imagine looking up a word in the dictionary except you have tens of thousands of definitions to choose from that are ordered by relevance. You will read the first definition(s). With a search engine, it works the same way. Google and its colleagues catalog and reference internet pages in order to offer the best results to their users. To choose the best results, the algorithms are based in particular on the writing of the texts of each website.

If you would like to better understand natural referencing and how a search engine works, we invite you to consult our page dedicated to this subject.

In web writing, the first thing to do is define a goal. We are looking to improve the SEO of a website. Okay, but based on which keyword? It is absolutely necessary to answer this first question before starting to write. This will allow you to establish a plan on the keywords to use. Tools such as semrush allow you to find the keywords most suited to your field of activity.

You have determined the different keywords to use, you now need to study in which contexts they are used. You need to understand why Internet users use these keywords in search engines. What requests are linked to these keywords, if there are recurring questions you can take the opportunity to answer them. It is by taking into account the context linked to the selected keywords that you will be able to write relevant content that will be useful for readers. Value-added content will be more shared and highlighted.

Effective SEO is text that meets user needs. Give added value to your content and Google will tend to put you forward in search results.

Now that we have selected the subject of an SEO essay as well as the keywords to use, we must find the way to express what we wish to share. The goal is to ensure that our content can be quickly identified. This certainly involves the graphic charter, but also through the writing. If we refer to this famous phrase: “It is by doing anything that you become anyone” then in the case of SEO writing it is clearly necessary to think before acting. We don't want to be just anyone on the internet. The writing must match the vision of the company and the image that we wish to share with the public.

Good SEO writing must get to the point. You must focus on a specific topic and not waste time with superfluous explanations or the introduction of a multitude of topics. You can introduce other topics, but get to the point. Our advice is to quickly redirect readers who come for a secondary subject to a dedicated page so that those interested can find what they are looking for.

You have to please your audience as well as Google. One piece of advice: adopt a concise and effective writing style. You don’t want to anger your audience and end up like James Caan the main character in the movie “Misery”.

What is real SEO copywriting. Easy, it’s like Port-Salut has it written on it. It is an editorial that focuses on natural referencing. The objective is therefore to optimize SEO as much as possible. This involves several elements:

Good SEO writing helps attract more visitors to your website. This popularity will help convert new customers and improve your brand image. Through the text, a company shares with these readers, it is therefore necessary to offer a pleasant and effective experience.

This page has given you a list of tips regarding SEO writing however we must inform you that SEO writing is a time-consuming job.  If you want to have a guarantee of results, we advise you to use a communications agency.

Today with the presence of companies on the internet, SEO has become the crux of the matter. So, arm yourself with professionals who will fight alongside you to find a place for you on the web.