Lovers of creativity and humor eagerly await one of the most unmissable events of the year: April 1st. It's a day when pranksters and brands compete in ingenuity to get people talking about them and hope to gain virality.

At IDNET, like every year, we are delighted to compile the most striking brand statements to make you smile and inspire you. This year, Burger's minimalist tweet taunting McDonald's over its new veggie fries clearly caused a stir. Some are annoyed by the relentlessness of the king on his competitor, the clown.

But that's not all, other reactions have also seduced us. The Eiffel Tower called on a 3D artist to surprise with a wacky installation, Babybel ditched the round shape of its cheeses for a square shape, and LEGO tricked influencers into giving them a building set... not quite do like the others.

We invite you to discover now the ideas imagined by brands on April 1, 2023 to communicate with creativity and humor.

LEGO

On this first day of April, LEGO chose to play a trick on influencers by sending them a building set featuring a "Majestic Horse". But the joke does not reveal itself until the moment of assembling the head and the front legs; LEGO was indeed inspired by the famous Internet dog head Doge, a very popular meme on social networks.




Credit: LEGO

Heinz

In this period of renewal, Heinz is showing boldness by launching into the field of furniture with the Beanz Bag, in a nod to its famous Baked beans. However, we can say that the editing leaves something to be desired.


Credit: Heinz

KitKat

Kit Kat innovates with its brand new product "Take Five", a chocolate bar in the shape of a hand with a small added bar. This name echoes the image of two hands clapping and the idea of ​​taking a 5 minute break. This creative proposal by Kit Kat once again shows its desire to surprise and meet consumer expectations by encouraging people to take a well-deserved break from our hectic daily lives. A clever and original idea that combines chocolate pleasure and a positive message.



Credit: KitKat

La Baleine

La Baleine, a famous brand of salt, invites us to relive our childhood with its new range of products with gourmet flavors. On the menu: Cookies, Pop Corn and even Marshmallow! Enough to revive our childhood memories and bring a touch of fantasy to our dishes. These new proposals from La Baleine are an invitation to culinary escape and the exploration of new flavors. With these new references, La Baleine once again proves its innovation and creativity in the field of seasoning products, thus offering new possibilities to brighten up our meals with a touch of nostalgia and indulgence. An original and daring idea that will delight food lovers and fans of new taste experiences.


Credit: La Baleine

Bonduelle

Bonduelle pulls out all the stops and offers us these canned fries! It tries more than one? (Not us in any case)


Credit: Bonduelle

Domino’s Pizza

This one will find its public or not, but Domino's Pizza launches its novelty, trays of pizza crusts instead of fries!


Credit: Domino's Pizza

DUREX

Durex, the famous brand of condoms, seems ready to challenge McDonald's with its latest product: the "Happiest Meal". An adult menu including nuggets, fries and a mysterious invisible drink. All well protected, you guessed it! A fun approach to adult enjoyment, with an added touch of protection.



Credit: Durex

BURGER KING

Burger King, true to its tradition, once again stung McDonald's on April 1 by mocking the recent vegetable fries launched by the American giant.


Credit: Burger King

Tictac & Nutella

Tictac and Nutella have recently collaborated for a surprising combination, with the first dragees that mimic both the look and taste of the famous spread.


Credit: TicTac & Nutella

KFC

If you are a parent, good news for you, and less good news for your children: KFC has just announced the official release of its first bucket of broccoli.


Credit: KFC

The Eiffel Tower

The Eiffel Tower is also having fun on April 1st! In partnership with 3D artist Ian Padgham, aka origiful, the famous Parisian monument is transformed into a giant slide, open to the public from July 1, 2023!


Credit: @LaTourEiffel

Babybel

The famous Babybels are abandoning their usual round shape to adopt a brand new square shape as of today. A surprising change!


Credit: Babybel