The Reels format is clearly inspired by TikTok, which is also reflected in its algorithm, which has similarities to that of ByteDance's app. So unlike the logic of followed accounts, most Reels are selected based on your interests. Here are the factors taken into consideration:
It is likely that you have noticed that it is often the Stories of the same users that are highlighted in your dedicated section. To rank them, Instagram follows a process of first deleting Stories that violate Community Guidelines, then prioritizing those that remain based on the following criteria:
Instagram's main feed has evolved in recent years, giving more importance to recommendations. Thus, the platform strives to find a balance between the accounts you follow and recommendations, as well as between different formats such as photos, carousels and videos. To do this, the algorithm is based on "signals" defined according to your behavior. Here are the most important:
As the name suggests, the Explore section of Instagram is all about getting you to discover new content. This is a section dedicated to recommendations, which is of great importance for creators wishing to expand their community. Here are the elements taken into account by the Explore algorithm: