To create a LinkedIn Company Page, you can use your computer or smartphone (iOS only). However, certain conditions are necessary to be able to create a page: you must be an administrator, have a personal account for more than seven days, have some connections and an intermediate level profile.
If you want to create a LinkedIn company page from your computer, here are the steps to follow:
When creating a LinkedIn Company Page, it's important to provide as much information as possible to build your credibility and increase your visibility. Choosing a consistent public URL for your page is also key to improving your search engine rankings.
After creating your page, you will need to get your first subscribers by communicating on your page internally and encouraging your community to interact. The more followers you have, the more visible your page will be. To manage and animate your page, it is recommended to publish relevant content regularly, ideally once or twice a day. This content may include news about your organization or industry, job postings, or other relevant information. It is possible to grant an administrator level to several users to facilitate the management of your page.
It is important to offer quality content to build your credibility and be seen as an influencer by your community. Eye-catching visuals and prompts to comment can also help drive engagement. Finally, LinkedIn offers sponsored campaigns with LinkedIn Ads to promote your content, improve your notoriety and attract new followers. It is important to respect a marketing strategy established upstream and not to flood the social network with your presence. Better to do little, but well.