Fans of creativity and humor eagerly await one of the most anticipated events of the year: April 1st. It’s a day when pranksters and brands compete with ingenuity to make a buzz and hopefully go viral. At IDNET, as every year, we’re excited to compile the most memorable brand moments to make you smile and inspire you. This year, Burger King’s minimalist tweet mocking McDonald's new vegetable fries certainly made waves. Some were annoyed by the King’s relentless teasing of his competitor, the clown. But that’s not all—other reactions also caught our attention. The Eiffel Tower enlisted a 3D artist to surprise with a quirky installation, Babybel ditched the round shape of its cheese for a square one, and LEGO pranked influencers by giving them a set to build... not quite like the others. We invite you to discover the ideas created by brands this April 1st, 2023, to communicate with creativity and humor.

On April 1st, LEGO chose to prank influencers by sending them a set to build featuring a "Majestic Horse." But the joke only revealed itself when assembling the head and front legs; LEGO had actually drawn inspiration from the famous Internet meme Doge, a popular social media dog head.

Credit: LEGO

In this season of renewal, Heinz boldly ventures into the furniture world with the Beanz Bag, a nod to its famous Baked Beans. However, let’s just say the assembly leaves something to be desired.

Credit : Heinz

KitKat innovates with its brand new product "Take Five," a chocolate bar in the shape of a hand with a small extra bar added. This name echoes the image of two hands giving a high five and the idea of taking a 5-minute break. This creative proposition from KitKat once again shows its desire to surprise and meet consumer expectations by encouraging a much-needed break in our fast-paced lives. A clever and original idea combining chocolate enjoyment with a positive message.

Credit : KitKat

La Baleine, the famous salt brand, invites us to revisit our childhood with its new line of products in fun flavors like Cookies, Popcorn, and even Marshmallows! This will certainly bring back some childhood memories and add a whimsical touch to our dishes. These new offerings from La Baleine are an invitation to culinary escapism and the exploration of new flavors. With these new references, La Baleine proves once again its innovation and creativity in the seasoning world, offering fresh ways to brighten up meals with nostalgia and indulgence. A bold and original idea sure to delight food enthusiasts and fans of new taste experiences.

Credit: La Baleine

Bonduelle goes all out and offers canned fries! Tempting anyone? (Not us, for sure).

Credit: Bonduelle

This one will find its audience—or not—but Domino’s Pizza is launching a new product: pizza crust buckets instead of fries!

Credit: Domino's Pizza

Durex, la célèbre marque de préservatifs, semble prête à défier McDonald's avec son dernier produit : le "Happiest Meal". Un menu pour adultes comprenant des nuggets, des frites et une mystérieuse boisson invisible. Le tout bien protégé, vous l'avez deviné ! Une approche amusante pour le plaisir des adultes, avec une touche de protection en plus.

Credit: Durex

True to its tradition, Burger King once again mocked McDonald's on April 1st by poking fun at the American giant’s recent vegetable fries.

Tic Tac and Nutella have recently collaborated for a surprising association, with the former creating mints that mimic both the appearance and taste of the famous hazelnut spread.

Credit: TicTac & Nutella

Good news for parents, not so much for kids: KFC has just announced the official launch of its first bucket of broccoli.

Credit: KFC

The Eiffel Tower is also joining in the April 1st fun! In partnership with 3D artist Ian Padgham, aka origiful, the famous Parisian landmark is transforming into a giant slide, open to the public from July 1, 2023!

Credit: @LaTourEiffel

The famous Babybel cheeses are abandoning their usual round shape for a new square one starting today. A surprising change!

Credit: Babybel