Google is transforming the world of structured data!
Google is introducing a revolution in the field of structured data by now allowing the harmonization of various syntaxes. This technological breakthrough significantly enhances the flexibility and efficiency of managing structured data on web pages. Thanks to this innovation from Google, structured data management on web pages becomes more flexible and efficient, with the possibility of unifying different syntaxes. Key points to note:
- This update addresses the need to connect markup from different libraries or plugins.
- Google recommends a careful use of this feature, reserving it for necessary cases.
- Website publishers benefit from the freedom to merge different syntaxes, without being forced to choose exclusively one method.
Synergy of Structured Data Syntaxes: Google Revolutionizes Markup Management
Lors de l'événement Google Search Central Live à Zurich le 24 octobre 2023, Google a dévoilé une mise à jour majeure en matière de données structurées. Cette avancée permet désormais l'harmonisation de différentes syntaxes, notamment JSON-LD et Microdata, pour la gestion des données structurées sur les pages web. Cette convergence révolutionnaire offre la possibilité de connecter diverses syntaxes de données structurées. Par exemple, il est désormais envisageable d'implémenter le balisage Breadcrumb en utilisant JSON-LD tout en faisant référence à un nœud WebPage grâce à Microdata. Cette flexibilité répond aux besoins des plateformes qui font usage de divers plugins et bibliothèques générant une variété de balisages. Bien que Google ait toujours été en mesure de traiter plusieurs types de données structurées sur une seule page, cette nouvelle méthode offre un support amélioré et une plus grande souplesse. Cependant, Google recommande l'utilisation prudente de cette fonctionnalité, la qualifiant de "fonctionnalité avancée" et encourageant son emploi uniquement lorsque nécessaire.
A Practical Case of Integration
L'expert des données structurées, Jarno Van Driel, a récemment partagé sur LinkedIn un exemple concret d'intégration de diverses syntaxes de données structurées. Découvrez cette illustration qu'il a partagée dans sa publication :
Implications for Website Managers
This update is highly beneficial for website managers and SEO experts, as it allows them to take advantage of the benefits offered by low-code Microdata structured data without fully committing to this approach. Site administrators who integrate the full content of an article into the articleBody property of Schema.org structured data, such as BlogPosting and Article, will particularly find this update useful! However, it is essential to ensure that the implementation of your structured data remains accurate, ensuring that your rich results continue to appear in search engine results pages (SERPs).
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