Over the years, video production has become a splendid means of communication. Videos have become an essential tool for companies and organisations seeking to communicate effectively with their audiences.

Videos convey emotion and are easier to access than plain text. Take TikTok, for example. By 2022, this mobile video-sharing application will have captured the attention of 9 million French people. And it's all thanks to its catchy video system.

The virality of a video often happens by accident, and anyone can go around the world on TikTok screens.

Videos are a visual and audio way of telling a story. Video can convey emotions more powerfully than text and images. We've all shed a tear watching a film when the hero's dog dies. Conversely, very few of us have cried when looking at a painting or reading a book.

Like your favourite scene from Titanic, video productions can be shared easily. Videos are shared on social networks and websites, so they reach a wider audience. We recommend using a video production company and community management to optimise your results. To find out more about managing your social networks,click here.

A video is easy to remember. It sums up an idea, an emotion, a message. A video can be told in the form of a story, so that the way it is staged can touch the audience. Video enhances a company's brand image. Hiring experts working for a video production company ensures that your brand will be magnified once in front of the camera. Not all your competitors use video. But video is the perfect way to stand out from the crowd.

Video is a prism through which viewers see a magnified reality highlighting specific elements. Think of video as a catalyst that amplifies emotions, ideas and sensations to make them more memorable.

This image of the Simspon is interesting, because it shows that you can target a wide audience with a video production.

For a start, video is an advertising format that's impossible to ignore. Dynamic, attractive and easy to remember, advertising is also perfect for conveying a message. After all, we've all had a slogan in our heads, such as ‘SÉGA c'est plus fort que toi’ or ‘Playmobil en avant les histoires’. These slogans are part of video advertising. These days, adverts are so ubiquitous on our screens, on YouTube, Twitter and Facebook, that they can't leave us alone. So beware of overdose! The solution is to create innovative advertising. Create ads that are different from the others and that are not just another torture for viewers. That's why the aim is to have advertising that adds value. So to create an effective ad, we advise you to contact a video production company with marketing expertise.

A video can easily get us emotionally involved, just as Jenna Ortega is during this Super Bowl advert.

In the end, all those evenings spent watching the TV programme ‘Culture Pub’ may not have been for nothing! In any case, our team is ready to help you produce an advertisement. A video that will set you apart from the competition.

Do you offer an innovative product? Are your services complex to understand? If these two questions have been on your mind, then perhaps the explainer video is for you. Explainer videos help to introduce new products to the market that the public is still unfamiliar with.

We all find it hard to venture into unknown territory, just like Raphaël de Casabianca who hosts this programme. The explanatory video accompanies you as you discover new horizons. The aim is to convey a message clearly, while adding a touch of originality. Explainer videos often take the form of animated content. There are a lot of explainer videos on social networks, especially LinkedIn. The aim is to convince the audience in a short format, generally 1min30 with the watch in hand.

Not everyone is as lucky as Neo, who learns kung fu from Morpheus. Ordinary mortals make do with a tutorial on YouTube.

The mornings you spent watching teleshopping programmes seem a long time ago. This type of programme, although not very interesting, is the perfect example of a demonstration video. What's more, this format is a fabulous way of helping your target audience understand what's special about your product. A demonstration video is a way of highlighting the features and special characteristics of a product.

Today, TikTok's mobile application is a direct descendant of TV shopping shows. It's packed with product demonstration videos of all kinds. In fact, if you get lost in the DIY aisle of a supermarket, you might come across a video demonstrating the latest drill.

The aim is to provide the audience with answers. Introducing them to a product they don't yet know about and how that product will meet their needs. We can assume that reading a technical description is not a very fun activity. So by transforming a product's technical documentation into a video, we make it much easier to understand - we can even show the product in action. A structured video, filmed dynamically in an environment that highlights your product, is the key to a good demonstration video.

If the product is demonstrated by the legend Arnold Schwarzenegger, that's a real bonus for your video.

SCREENWRITER: A writer with a flair for writing, the screenwriter takes an idea and turns it into a story.

DIRECTOR: Creative and inventive, makes a technical breakdown of the script, also known as a storyboard.

CAMERAMAN: The eye of the tiger is indispensable for the cameraman who harmonises the shots.

EDITOR: Assembles the best footage shot and sets it in stone forever.

Think of our production team as a rock band. Once on stage, each member is essential if you want to hear great songs. So the drummer has to coordinate with the other members of the band and vice versa. So what would Led Zeppelin be without their famous guitarist Jimmy Page? For our video production team, it's the same, each member of the team brings different skills and expertise to the creation of a quality video.

At IDNET, our team has developed a passion for the audiovisual world over the years. As fans of both the small and the big screen, we take an accurate approach to filming.

If a picture is worth a thousand words, what about video?