In today's digital age, it is important to remember that print-related communication media are still relevant. Many projects use flyers, leaflets, business cards, kakemonos and others for their communications. Let’s see together how graphics and printing can highlight projects.

When we talk about printing, we talk about print. This term designates all communications media present in paper formats, which can therefore be printed. Print has nothing to envy in terms of creativity and visual richness of online communication media.

The authenticity of the documents and their qualities is important. If you have any doubts about this, we recommend watching “Catch Me If You Can” with Leonardo DiCaprio in the lead role.

The development of a business is based on foundations that survive the test of time. A good brand image paves the way to success. Quality printed materials will make a good impression once in the hands of your prospects and customers.

Communication media inform your targets by creating an emotional bond with them. Our senses are engaged by the colors, shapes, and overall content of the support. Prints have the advantage of stimulating touch unlike the elements that make up digital communication.

Print improves readability, your prospects can memorize information related to your business. The design and arrangement of information should not be trivial. Your targets must quickly assimilate these elements. Using visual memory is good, but associating it with tactile memory is better.

Apple had the brilliant idea of ​​tilting the screen of their MacBook on store displays so that the information on the screen is difficult to see, pushing the prospect to adjust the screen with their hand to see the screen correctly. And that’s where the magic happens. Apple studies its product so that it is as visually pleasing as it is to the touch. It has been proven that by using this method, Apple was able to boost the sale of its product. This magic trick made in Apple can be done with print media.

For example, it may be a good idea to use tactile memory to make your business card pleasant to the touch. By doing this, the prospect can be positively influenced. He can upgrade your brand image because he will feel a pleasant feeling when touching your business card.

The information in a printable document must be clear. Here, we're not trying to decipher a treasure map like we might in the movie "The Goonies."

Graphics and printing are a service linked to many communication media. As mentioned earlier, communication supports linked to printing are present in paper formats. Today we think that paper has become obsolete, but know that several of these media are still relevant when we talk about company communication. Together we will see the printable media that our communications agency can designate for you.

Flyers and leaflets are perfect communication supports for presenting a company, product or service in a simple and concise manner. VSEs, SMEs and small businesses alike use it to launch a new concept or start a specific activity. In fact, we commonly find flyers dedicated to promotional offers. Regarding the leaflet, it is a printed communication medium which has a fold and 4 pages minimum. Colors, margins and messages to convey. Lots of thoughtful information to match the company's branding. The content of a leaflet must be impactful, you must be able to grasp the information quickly. A good flyer allows you to make a good impression and stand out from the competition.

The leaflet is a classic of communication found particularly in the tourism sector. It is also found in Harry Potter in the form of a mischievous map which allows you to know where you get around Hogwarts.

The business card is the glass slipper of the professional world. Just like the beautiful Cinderella, we tend to leave our business card when we meet a stranger. Often at the beginning of a working relationship, a good business card allows you to develop your professional network.

It's not easy to have a business card that stands out from the crowd. This is why it is preferable to entrust this mission to a communications agency. IDNET's mission is to think about all possible designs of a communication medium. Our design team is able to synthesize your values ​​and transcribe them onto a business card communication medium.

This cult scene from the film American Psycho makes fun of business cards with basic designs. Dare to be new, catch the eye of your customers and stand out from the crowd.

Letterhead is an administrative essential for all businesses. This communication medium allows you to communicate with your consumers. Quotes, invoices or any other official and institutional document must be in the form of letterhead.

Representing the company in an official manner, it is important that this type of communication support corresponds to the company's graphic charter. The name of the company as well as its logo must be present on this printable communication medium. Even though we are known as the white wolf, we advise you to facilitate contact between your company and your customers. It is with this in mind that it is essential to enter your telephone number as well as the email and postal address of your company.

An official document cannot look like just any sheet of paper. For example, here is the header of a letter for the start of school at Hogwarts.

It's been decades since advertising posters literally invaded the urban landscape. In the streets of all cities, on bus shelters, in the halls of railway stations. New York's most famous neighborhood, Time-Square is literally a giant billboard. The one nicknamed the Crossroads of the World is crowded with LED screens and advertising panels.

The advertising poster is an ideal printing medium to allow professionals to communicate around an advertising campaign. The omnipresence of this large format advertising allows it to reach the general public. With an exceptional capacity for adaptation, the advertising poster can be suitable for different communications. Whether it is its format or the message you want to convey, the advertising poster will be a good way to stand out.

Advertising displays can become iconic depending on where your advertising is located. With a little luck, Spider-Man will even be able to pass by there and use it as a support to weave his web.

Brochures and catalogs are printed media. They are used to present your company, your services and your products. Nowadays, these marketing materials are still suitable for professional communication. The brochure is a promotional document which summarizes your company, your services or your products. It is the darling of all trade shows and other professional events. The brochure can be scanned to be sent by email to your customers.

Catalogs are intended for more exhaustive presentations. This printable communication support allows you to present in detail all of your products as well as your services. Prioritize quality paper for your brochures and catalogs. A glossy finish can highlight your visuals, the important thing is to take into consideration that this type of communication support must reflect your brand. Designing a cover with your logo, a slogan and defining the most appropriate areas to receive text are all parameters to take into account if you want to give a wow effect and create a memorable document.

Remember the Christmas catalogues, an era that is undoubtedly bygone, but which made many people dream.

The label is primarily used for your packaging, giving a unique look to your product. It allows you to personalize your professional mail by incorporating your logo and slogan. Usable on various surfaces, the label can be purely informational or add a unique touch to your offering.

Many trends that originated in the 70s, such as glam rock, are now outdated. Others are timeless, like the sticker. Stickers are among the most affordable communication tools, yet they are customizable and can become a powerful way to achieve striking communication. Serving as decoration, stickers are ideal for asserting your brand image.

Stickers and labels are two sides of the same coin. Although similar, each has its own specific uses. But don’t think of them as two boxers in a ring, ready to apply the saying, “may the best one win.” Instead, think of the sticker and the label as two brothers, two beasts roaming the fields of communication with a single goal: to embed your brand image into the collective imagination.

Finally, stickers don't reinvent the wheel of communication. However, they are essential, especially if you want to play the "Who am I?" game without your sweat causing your label to fall off.

A cult scene from the movie Inglourious Basterds, we recommend watching the film to discover the outcome of this unbearably suspenseful moment.

The kakemono is a communication medium originating from China. It was popularized by the Japanese, who gave it its final name "Kakémono," which literally means "hanging object." In the past, this term referred to a painting or calligraphy suspended on a wall. Nowadays, there is no need for a wall to support kakemonos. Self-standing structures allow for quick setup of this type of communication tool. Lightweight and easy to install, it will be one of your greatest allies during trade shows, and it can also be used to decorate your business.

The kakemono allows you to communicate a clear and precise message. In retail locations, it efficiently informs potential customers. To ensure the design of your kakemono is impactful, it is essential to follow a visual hierarchy. Focus the most important elements in the upper part of the kakemono, then logically arrange the relevant information from top to bottom.

Apparently, Batman and Superman are facing off everywhere, even on kakemonos.

As you may have noticed while reading this page, there are many types of printing materials, each with its own advantages. You might think they are outdated, but think again. They are designed to communicate information clearly and concisely. To make the most of your printable communication materials, we recommend surrounding yourself with a passionate team in the field of graphic design to ensure your vision is realized in the best possible way.