As part of the creative journey resulting in the birth of a website, Web design is a complete communication service. Combining the ingenuity of the developer, the creativity of the designer and the audacity of the editor, Web design is a key step when designing a website. Together, let's comprehensively dissect the different aspects of Web design.

It is thanks to this trio (developer, designer and editor) that we can deliver quality websites to you.

Web design is one of the essential elements for creating a successful website. This design of the web interface is at the origin of aesthetically harmonious sites where visitors take pleasure in exploring every nook and cranny. So navigation must be easy, the website must be pleasant to navigate for visitors.

Moreover, if it is well designed, a website must have an optimal user experience. The information presented on the screen is carefully chosen, it is crystal clear and relevant. Website content is a set of information consistent with your branding, all of which must be memorable for the person visiting your website.

Well developed and with awareness of web design, your website can attract new customers and therefore increase your conversion rate and thus increase your commercial results. Ultimately, if your web design is successful, it will attract new customers.

Web design is a clever mix of knowledge in several fields. Not easy? Even for a scientist like our dear little Dexter.

Web design is the design of web interfaces that best adapts the content on your website. The goal is to match all the elements so that they can be consistent with the company's brand image. To do this, it is necessary to make judicious use of the possibilities offered by web technologies. To summarize, web design achieves several objectives:

In order to achieve the stated objectives, web design must take into account the objectives and vision of the company.

To design a qualitative website, we base our web design on fundamental principles. These are based on 5 elements: simplicity, clarity, consistency, scalability and accessibility.

Simplicity: “Pure the content, avoid any superfluous elements”

Clarity: “A clear message and simple navigation”

Coherence: “Harmonious experience between design and functionality”

Scalability: “Adapt to future developments on the web”

Accessibility: “Welcoming to all types of users and environments”

User experience, often shortened by the acronym UX (User eXperience), brings together all the elements that constitute the experience that a user has during their visit to a website. A good UX makes navigation on a website easy and pleasant. As part of a good user experience, visitors should be able to understand the ins and outs of all visible content and have a good time. To achieve this result, it is imperative to understand user needs and organize information logically. You have to look for a unique experience that is both intuitive and user-friendly.

Effective web design puts a smile on visitors’ faces. Obviously, this is not the case for Raven who must have come across a poorly developed website.

A web page full of information to the point where you no longer know where to focus your attention. This description is that of a good number of websites on which we have all already lost our way. The common point of all its web pages is that they lack visual hierarchy.

Visual hierarchy is layout. Think of it as a guide to help visitors navigate the website with the most important information in mind. The visual hierarchy is structured around different actions. You can modify the colors, styles and size of fonts in order to highlight the main elements. It is possible to use spaces to create empty areas allowing visitors to breathe while the images help to reinforce the key elements.

Using visual hierarchy means ordering the information contained on your website in a logical and coherent manner.

The little cat Gumball is rikiki facing a T-Rex. This consistency must be found with the elements of your site or you risk losing your visitors.

The design of a website is also based on the choice of colors to establish visual harmony. Contrast helps attract users’ attention. A judicious choice of colors for your site and the good use of contrast between them will help bring out what is most important on a website.

Colors evoke emotions, so you need to choose those that are best able to evoke your business and the message you want to communicate.

Colors have meaning. They carry a message and can remind us of an emotion.

When it comes to website design, one of the most important aspects will always be navigation. This is the key to usability on the internet and it is an element that will greatly impact the user experience (UX). Especially since an ergonomic website allows users to save time and quickly find what they are looking for. This precious time saved when searching for information will push users to return to your site to carry out further research.

Conversely, a site that is not clear and requires hazardous navigation for users will create frustration for them. Indeed, it is by spending time understanding how a site works until they get lost on it that users give up on the idea of ​​returning there. At this time, the brand image of the owners of the website in question risks deteriorating.

The funny thing is that by spending less time searching, visitors will spend more time browsing and coming back to the site to view more. Good navigation is therefore a lever for making a website one of the most popular on the web.

The easier a website is to navigate, the more likely visitors are to spend time there and return.

Responsive design, which can be found under the name responsive web design, is a digital interface design process. We say that a site is responsive if it automatically adapts to all devices on the market, that is to say on computers, smartphones or tablets. The site will adapt so that our view on these devices is as comfortable as possible.

By reducing the browser window, you will see that if the site you are on is designed with a responsive design then the vision will adapt so that the content perfectly fits the size of the window.

From now on, responsive design is much more than a trend, it is inseparable from any good website. Not only does it allow compatibility with all media, but it also allows for better referencing.

Today, the majority of searches are carried out on mobile phones. It is therefore in your interest that your site is “responsive”, that is to say adapted to any type of screen.

Flat design is characterized by a graphic design based on minimalism. Indeed, it diverges from so-called realistic and detailed designs. Flat design goes to the essential by getting rid of superfluous elements (details, reliefs, 3D effect, etc.). The advantage of flat design is that it appeals to the imagination of users. No need to explain the usefulness of an element anymore, because the latter is symbolized in an extremely simple way. Flat design therefore appeals to our intuition reinforcing the user experience we have when we visit a website.

Take the example of Apple, starting with the IOS 7 version, iPhones will be equipped with a new interface based on flat design. A choice which has obviously been beneficial for Apple given that it is still relevant on the latest versions of IOS.

As we know that a picture is worth a thousand thousand words, here is the comparison between the before and after flat design at Apple:

The transition from skeuomorphism to flat design has put off more than one person. But when we see how flat design is now omnipresent on our smartphones, we can only salute Apple’s avant-garde.

First of all, animations, like videos, are an integral part of the user experience. Take, for example, the loader or loading bar, an element you'll regularly see on different websites. The loader isn't just there to look pretty. Indeed, the loader helps immerse us in the imagery of a website, but above all, it makes loading time more pleasant. Keeping visitors waiting in the most pleasant way possible is a challenge for any website that can't technically reduce its loading time and doesn't want to lose visitors along the way.

Examples of animations such as the loader are legion in website design. Like video, they are important because they help to immerse you in the world of the website. Be careful not to overload a website with videos and animations; they should remain subtle. You need to find the perfect balance to enhance the user experience by making it easier to navigate and understand the information without overloading the interface.

Why is digital accessibility so important? In France, it is estimated that one person in 5 is affected by a disability. We all perceive content on the web through different senses, depending on our situation and our habits. It's important to adapt information so that it's accessible to everyone. A website should be designed with accessibility in mind for as many people as possible.

The key thing to remember is that SEO covers all the techniques used to position a website at the very top of Google searches.

Search engine optimisation techniques can conflict with web design. In fact, wanting a beautiful website can increase the difficulty of developing a site that is well referenced. Certain web design graphic integrations are not necessarily compatible with good search engine optimisation.

Natural search engine optimisation (SEO) is covered on another page of our site.

To rank well on Google, you need to take your text into account. You need to make an effort to make your text as readable as possible to avoid being penalised.

Optimising loading speed is not only important for natural search engine optimisation (SEO) but also for the user experience. A website with an overloaded design will tend to take a long time to load, which is why it is useful to take loading time into account when designing a website.

Visitors generally wait up to 3 seconds, after which they are likely to leave and look for another website. Hence the importance of optimising a website's loading speed. A site that loads quickly will also be more likely to become a reference site and be more easily recommended. As you can see, it's essential to keep an eye on the speed of a website - it's an element of web design that shouldn't be overlooked.

If you want to optimise the speed of your website, you need to take into account a number of criteria relating to design and development.

Think of website design as a cake recipe. Think of web design as the moment when the cake has to be baked. It's a crucial stage that needs to be adapted according to the needs of the recipe or, in the case of a website, the needs of the company. Enough culinary digression, let's get back to web design.

To design a website successfully, you need to be able to present all the information on the site in a harmonious way. Respecting responsive design and visual hierarchy will help you achieve this.

Web design also means conveying the message of a website using all our senses. The choice of colours, trends such as flat design and accessibility for all must all be taken into account to reach as many people as possible.

Finally, successful web design is about creating a pleasant and intuitive user experience. If your style is recognisable, it will help people recognise you. A well thought-out web design will attract new customers and increase your conversion rate.

‘Web design is a prism that transposes your brand image onto the Internet’.