Mobile application design consists of offering a unique experience to users of a mobile application. The elements that contribute to the creation of this experience for the user are: navigation, ergonomics, performance and even the simplicity of the mobile application.

Mobile application design is a pillar on which our user experience is based. Navigation, Ergonomics, Performance these elements are not just simple words, they are the precepts of mobile application design. In short, mobile application design encompasses all actions aimed at ensuring that users have a unique experience when using an application.

A good mobile application design should provide a smooth and pleasant user experience that meets user needs and expectations while reflecting the company's brand.

We spend on average 4 hours a day on our smartphones. So much time has made us demanding about the experience we have with an application. In fact, the uninstallation rate of applications rises to 74% on the first day of their installation.

The reasons are multiple:

As you will have understood, mobile application design is very important, playing an essential role in user experience (UX). Good design is often the key to getting users to keep a mobile app.

Think of your mobile app as a carefully prepared feast. Choose ingredients, follow a recipe, use suitable dishes. There are many steps before you can satisfy your guests. The design of a mobile application is made up of a set of elements to be respected so that the user experience (UX) is the best possible.

Mobile application design results from a set of elements. As Walter White would say, “It’s basic chemistry.”

What color should you choose for the design of your mobile application? Trends are emerging in the landscape of our smartphones. Colors all have meaning. Generally based on your branding, your color palette allows you to convey an emotion to users. Being consistent with the vision you have for its application is the recipe for an effective color palette.

What is the Thumb Zone? You've noticed that you're having trouble accessing your entire screen using just your thumb. Some areas of your screen are more accessible than others. Well, the Thumb Zone is the area in which our thumb can move without difficulty when we hold a smartphone with one hand.

On a mobile application, comfort is not only visual, it is also physical. We quickly realize that the actions we perform on mobile applications such as Tik Tok, WhatsApp or Instagram are located in the thumb zone. It’s no coincidence, the user experience (UX) has been designed in such a way as to pamper our thumbs. Judicious use of the thumb zone comforts us in our use of an application.

If a mobile app is nice to use, then why uninstall it?

The thumb zone has put an end to the race for smartphones with large screens.

The thumb zone is a design element that is part of a navigation crew. Without doubt one of the most important elements to take into account when designing a mobile application. It’s time for us to tackle this big piece of navigation.

So let’s board!

For starters, a mobile app's navigation should make it easy for users to find the information they need and move effortlessly between different sections of the app. Good navigation improves user experience (UX) which increases time spent on the app and improves conversion rates. Conversely, poor navigation will lead users into troubled waters which will lead to the uninstallation of the application. Yes we don't like to lose our patience, even less on a mobile application, everything must be easy to access. As you will have understood, the objective of good navigation is to bring users to their destination.

What information do you want to highlight? What will the user look for first? Which page is it likely to go to? This is the type of question that must be answered in order to design qualitative navigation. A simple and orderly menu with clear and precise keywords is a good basis on which users can stick during their navigations. This is why all popular mobile applications have their menus. And believe us, Twitter, Facebook or even Snapchat wouldn't give up their little menus for anything.

Although having increased over the years, the size of the screens of our smartphones remains limited. Space management in an application is therefore important, you can't display everything, so what deserves to be seen first? A good mobile application design can solve this problem.

Navigation at sea or on your smartphone should be as easy as possible.

Small and colorful, I am omnipresent on our screens. Who am I? An icon! Spot on!  In short, you probably already guessed from the title, now it's time to talk about mobile application icons.

Thus, a mobile application icon can appear on the surface to be a logo. But the objective of an icon is not quite the same. The logo symbolizes your company, it is created so that your target audience can identify your brand. In our case, a mobile app icon represents the mobile app on app download platforms with App Store & Google Play at the top of the list.

The design of your icon is the first contact between users and your mobile application. So a good design helps encourage downloading of the application. Starting by learning about the competition and studying the design of the most downloaded applications in your field are essential steps in designing a mobile application icon.

Ideally, the design of the icon should be consistent with its use as well as the image of its owner’s brand. Consistency is important and as surprising as it may seem, an application linked to the weather will always be more likely to show us sun and clouds rather than fried chicken.

In conclusion, the application icon is part of the user experience like all other elements relating to the design of the mobile application. To create an effective icon, you need to be equipped with the right software and sprinkle it all with comprehensive design knowledge.

As you have seen, mobile application design is not an easy task, there are many elements to take into account for a successful design. So, don’t hesitate to surround yourself with experts in the field. With No. 10 in your team, there are no more excuses for not having a quality mobile application that is instinctive and stands out from the competition.