Every year, more and more of us own a smartphone. At first glance, the mobile application market is doing very well. Indeed, each segment of the population has its favorite applications.

So here are the Top 5 most used applications by age group in France:

Ultimately, the point of these Top 5 is that we must understand that there is an audience for everything and that a mobile application can work if it targets its audience well.

Whether you are a young beetle, an accomplished karateka or a Miyagi master, you use your smartphone, but not always in the same way.

A mobile application has many advantages compared to a classic website that you open from your smartphone. We have selected the notable advantages of mobile applications for you:

A mobile application can request access to multiple functionalities of a smartphone, which means that your application can use the Camera, Bluetooth, Calendar, Contacts, etc.

You can interact with the user through smartphone notifications. Personalized communication can then be set up between the user and your mobile application.

If we compare the performance of a website and an application offering the same service, we quickly realize that the mobile application offers exemplary fluidity and possibilities for the user to interact more than with a classic website.

Once downloaded to a smartphone, an application can be partially used without an internet connection.

When an application is downloaded, it is present on the smartphone's home screen. The application is therefore more visible and easier to access than a traditional website.

The applications can be downloaded from a store and users who have downloaded them can share their opinions and give a rating. If the general opinion is good, the application will be highlighted.

User reviews are very important when choosing an application. But what happens when users rate each other? We let you discover it in the episode “MeowMeowBeenz” of the Community series.

To develop mobile applications, our web agency uses the Angular development framework. To clarify what Angular is for the more novice among you, it is a tool developed by Google which brings together a set of components allowing you to create the foundations of a mobile application.

The advantage of Angular is that in addition to structuring mobile applications, it can form the architecture of a complete website. In doing so, if you want a website and a mobile application both can be done with the same technology!

This process saves time for teams of developers who can quickly develop two solutions rather than one. This method gives excellent results!

We will detail the different steps that are essential if you want a mobile application.

It seems obvious said like that, but yes it all starts with an idea. It's up to you to find it. Focus on the needs of your catchment area. Or on an existing element that has been simplified a little thanks to technology. An infinite number of avenues are available to you.

As good old Abraham Lincoln said: “He who has a good idea, but does not know how to sell it, is no further ahead than he who does not have one.” It is therefore important that you manage to explain your idea. Is your idea good? And why? What do you need in terms of functionality? You have to be able to answer this kind of question. Indeed, you must present the functionalities of your application so that dialogue with developers takes place easily. The team you will collaborate with needs to understand the ins and outs of your application.

You can call on a communications agency for the development of your mobile application. You will be surrounded by professionals. To begin, we will define together the branding and the visual identity of your application. We will then refine the technical characteristics of your application in order to make it as feasible as it is complete. Of course we will study the UI and UX by creating a model in order to optimize the use of your application. Once the development was finalized, we carried out a testing phase in order to rule out possible bugs that could have crept in during development.

To conclude this subject, developing your mobile application is no easy task. However, it is worth it! If you have a good idea, you can clearly change the landscape of mobile applications and change the daily lives of thousands of people. You have to be methodical to develop your application, which is why we recommend using a communications agency.