Everyone knows an ecommerce site. Indeed, in recent years we have been pivotal in terms of our consumption habits. For around twenty years, online commerce has been stealing market share from physical stores. The main culprits are the undeniable technological advance on my right and the health crisis on my left. When the health crisis reared its ugly head at the start of 2020, our homes had to adapt to a new way of life. The health measures put in place have forced us to acclimatize to different consumption methods. It is now established, buying online from home is now a habit adopted by many French people.

Online payment, Visa, PayPal or Credit Card?

It is an online store in the form of a website. Yes, it’s very easy to understand. An eCommerce site allows the buyer to obtain a product or service from an online platform. As for the seller, an eCommerce site gives him the means to sell his product or service online. We therefore conclude that the main difference between an e-commerce and a physical store is the fact that in the case of an e-commerce, all transactions take place online on the Internet and not at a physical location.

An eCommerce site has a multitude of advantages, we will give you a non-exhaustive list of the advantages that an eCommerce site gives you:

Yes! We talked about it at the top of the page. But no need to go back there. We talked about the changes in our daily lives. According to INSEE, 70% of French people aged at least 15 have ordered on the Internet in 2022. Having an eCommerce therefore means keeping up to date with the needs of today's consumers. Most products and services can now be purchased online.

Indeed, this active presence on the web thanks to your eCommerce site allows you to improve the visibility of your brand on the web. If you do not yet have an Internet presence via an eCommerce site or a showcase site, it is urgent to be present on the web. Indeed, if you do not take the necessary measures, your competitors on the Internet will gradually steal market share from you.

Being on the Internet means benefiting from an almost unlimited catchment area. Open 24/7, your eCommerce site allows you to target a large part of the population on earth. Having a presence on the Internet means multiplying the number of these potential customers.

An eCommerce site is on the surface a lot of advantages, but to make all the strong points mentioned conclusive. To achieve turnover, reach the whole world and stand out compared to competitors, it is imperative to create a quality eCommerce site. Well developed, an eCommerce will simplify the path a consumer takes to purchase your product. The user experience is pleasant and intuitive, we want to come back to your online sales platform. SEO is another important part of getting an effective eCommerce site. It is essential to carefully select the keywords that will be part of your site. The choice of product categories is also important. It is all of these components and many others that will make your eCommerce site stand out from the competition and function optimally.

Our communications agency has already created several eCommerce sites, our expertise on this subject was not created in a day. However, today we are able to explain to you the ins and outs of creating an eCommerce site. The creation of this type of site is similar to the design of other projects. But like each type of site, it has its specificities even during its development.

Before starting to design an e-commerce site, it is crucial to define a digital strategy. How will the site develop in the short, medium and long term? Depending on the field of activity of your e-commerce site, you must carry out a competitive analysis. To do this, you must clarify the objectives you wish to achieve and collect data relating to their success. We can in particular cite the keywords used by the competition and their relevance. In summary, defining your web strategy will help you adapt your speech, your objectives and frame your needs regarding the next steps.

The specifications are a major element in the creation of a site. It allows you to structure the content and create the tree structure of the different pages. In the specifications, we establish the different functionalities that will be integrated on the site. We will study the path that the visitor to the online store will take and begin to optimize it via the specifications.

When the specifications are validated, we move on to developing a wireframe. Let's say that your ecommerce site is a human body. So, imagine the specifications as a book with the complete list of bones in the human body as well as their functioning. As for the wireframe, it is the skeleton of the human body. We will put the different pages of your online store end to end while relying on the specifications.

When we establish a strategy on the web, we will particularly be interested in the keywords to use. Why is this so important? Because the majority of users will click on the first three sites present in their search results. So you have to choose intelligently the words you use. Indeed, good content writing will improve the site’s SEO. And good SEO will generate visits. To summarize, content writing is one of the key factors that will allow your ecommerce site to perform.

The wireframe is validated and the texts are written to perfection. OK, that’s great, the next step is site development. This generally involves a mock-up. In summary, the model is a more complete wireframe which will serve as a model for developers. The objective is to reproduce on the web what we see on the model. It's a bit long, but I promise after that there's not much left to do.

An e-commerce site is made up of a catalog of products. It is on this element that the architecture of part of the site is based. How will the products be presented? During the model and the writing of the texts, this question has already been answered. However, sometimes you need to do it on a case-by-case basis for certain very specific products or that you wish to highlight on the site. In order to make the products attractive, you can undertake a photo shoot of your products in order to have original images that are not yet present on the web. The bottom line is that product integration should be done logically so that website visitors can quickly find what they are looking for. It is imperative to highlight your products.

Integrating products into an e-commerce site is a bit like filling a vending machine. We just provide more information.

Once development is complete, your e-commerce site must be tested. You can call on a collaborator or an agency so that the different functionalities can be tested. After the potential corrections to your site, you can finally put it online.

To obtain a good quality e-commerce site, we have several tips for you. First of all, it is essential to follow the different steps that we have listed above on this same page. There is a multitude of e-commerce on the web, so you have to stand out. So the visual identity of your online store is important. Besides that, writing SEO texts should not be neglected. Take the time to use a communications agency. Trusting professionals will allow you to have a strong identity. Added to this is SEO writing which is a major asset for gaining visits to your online store. Finally, the development of a site is full of details to take into account, for example UI and UX design.

Overall, it is for all of these reasons that we strongly advise you to use a communications agency to create your eCommerce website.