What is a showcase site? Here is a little story to introduce the subject. During our wanderings in town, we come across dozens of shops. Each of the stores has similar windows highlighting their flagship products. At the office we talk together and we very rarely stop to look at the windows. However, we all have at least one showcase that left an impression on us. A window that brought us into the store in question. For them to be striking, these windows must be out of the ordinary and capture our feelings.

During our internet searches, the principle is the same. We browse a multitude of websites, but few stick in our minds. So if you want to be one of those who are remembered by Internet users, you have come to the right place. We develop unique showcase sites reflecting the world of our clients.

First of all, we will define what a showcase site is. A showcase site helps present your business as well as these products and services on the web. No sales are made directly from this type of site. So the primary goal is to introduce Internet users to your world. A good showcase site helps people discover your services and products. It should encourage those browsing your site to contact you.

Your showcase site should be designed as a taste of what your business is. Reflecting your brand image, the objective will be to immerse the Internet user in the world of your company. We must find your visual identity there, whether it is your colors, your logo. To summarize, everything that comes remotely close to the branding of your brand.

The main products and services you offer must appear on the showcase site.

Once the Internet user has entered your world, the objective will be to give them enough interest in your business. As a general rule, a well-designed showcase site must provide the information necessary to understand a product or service. You must arouse the interest of the Internet user through the personality of your company and your skills. It is then their turn to fill out the contact form or dial your telephone number to ask for advice and information on your products and services.

As a communications agency, we have developed several showcase websites. We will therefore take our work with the OL&DI Consulting firm as an example. To meet their needs, we had to find out about their field of activity. More specifically, research and development funding. Our team also took the time to speak with OL&DI Consulting. We have determined the personality they want to convey on their showcase site. The meetings continued throughout the development of the website. We discussed adding functionality, changing text or modifying an aesthetic detail. The result of long-term customer support is a showcase site that reflects the image of OL&DI Consulting. The site does not distort the firm's brand image, on the contrary it strengthens it.

We are committed to respecting our clients’ brand image and the vision they have of their businesses. This is why it seems essential to us to share throughout the creation process in order to develop the showcase site that will best meet the requirements of our clients.

In the case of OL&DI Consulting, the brand image was defined before our arrival on the project, so we respected to the letter what had already been done while providing suggestions during the meetings to perfect the overall vision of OL&DI Consulting. However, a project may begin and the branding may not be properly defined. In this specific type of case, we advise our clients to use a Branding service to create a brand image consistent with the vision of its owner.

The adage that a picture is worth a thousand words still has many years ahead of it. This is why we offer you an overview of our creations so that you can get an idea of ​​what a showcase site should look like.

Designing a showcase site is a process that requires the participation of the entire IDNET team. We need our team of graphic designers who will be responsible for the visual coherence of the showcase site. Of course, they work hand in hand with developers to optimize the interface and user experience. Moreover, it is our Development Aces who are responsible for creating the features specific to the showcase site and making all the elements that make up the showcase site work correctly. Our marketing managers will be there to ensure the good SEO of the showcase site, by writing quality content related to the client's field of activity while taking into account a solid SEO strategy.

The price differs from one agency to another. But this is not the only parameter to take into account. Your needs as well as your requirements are key elements to take into consideration when estimating the price of a showcase site. It is therefore difficult to answer this question. In the meantime, you can look at our latest achievements in terms of showcase sites. And if you would like to find out about the feasibility of your project or more specific details, we invite you to contact us and we will be happy to answer all your questions.